News: Diddy Cleans Up Sean John Clothing Image, "You Either Change Or Get Changed" [Video]

Friday, Aug 7, 2009 6:00PM

Written by Cyrus Langhorne

Bad Boy CEO Diddy has unveiled his new line of Sean John 2010 clothing collection and revealed the company's new logo.

Speaking to fans via his Diddy Blog No. 43 video, Puff also explained why he decided to change his trademark Sean John logo after over ten years in business.

"One of the biggest things is the Sean John logo," Diddy explained in a video. "Y'all remember the last Sean John logo we had...And right now I would like to introduce to you the new, more evolved, future logo. The future, the evolution, the re-invention. As you see in the new logo, what is the new look? This is Sean John, we had to step up our game. You either change or get changed. You know who said that? Me...So we gonna be doing some of these, we gonna let you come into the design room and see some of our behind-the-scenes, also we gonna have y'all come in on some meetings too. Our t-shirt game, we're stepping it up...Check it out y'all, this is a little preview of what's to come. Y'all see we in here grinding, we in here working. We have to get things together, we had to step up our game." (Diddy's Blog)

Jay-Z recently linked with director Spike Lee to help celebrate Rocawear's 10th anniversary.

Has it really been 10 years since Rocawear first launched? Well with Jay-Z celebrating a decade of his own clothing line, Hov enlisted Spike Lee to shoot the advertisements celebrating his 10 years in the clothing game. Hit the jump to see more flicks from the shoot. (The Source)

Other clothing companies including G-Unit and Snoop Dogg's Rich & Infamous lines have seen declines in production.

"The recession is affecting everybody," Snoop said in an interview last spring. "We're trying to keep it one hundred percent and do what we're doing and try to keep the prices a little lower. [We're] trying to keep it cost sufficient for what [we're] doing." (Hollyscoop)

Diddy's clothing line has been running for more than a decade.

The Sean John label has been in existence since 1998. In August 2004, the company opened its first retail outlet in New York and has since planned an aggressive expansion over the next 18 to 24 months. Currently the line is sold through almost 2,000 wholesale distribution points in the United States. (SoJones)

Check out Diddy revealing the new Sean John logo below:

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