News: Def Jam Gets The Drop On Jay-Z's "Blueprint 3" W/ Early Release
Friday, Aug 14, 2009 3:40PM
Def Jam Records will reportedly release their upcoming Blueprint Collector's Edition specially packaged album three days prior to Jay-Z's highly-anticipated Blueprint 3 next month.
In addition to the project's artwork leaking online this week, details on its contents have also been revealed.
Now that Jay-Z has left Def Jam, Hov's former label is looking to cash in on Jay one last time. Def Jam will release The Blueprint Collector's Edition consisting of Jigga's first two classic albums, The Blueprint and The Blueprint 2: The Gift & The Curse. Much like Mariah's collector's set, Jay-Z's edition will be packaged in a collectible slipcase with a poster. There will be space to insert a third CD. The Blueprint Collector's Edition releases September 8, three days before The Blueprint 3 arrives on Friday, September 11 through Atlantic Records. (Rap-Up)
Reports of Jay's former label re-releasing his first two Blueprint projects made headlines last month, however, both were originally planned to drop on the same day.
After 12 years on the label, Jay bought out his contract and decided to distribute Blueprint 3 through Atlantic Records. In an apparent effort to capitalize on the rapper's buzz and push his overall catalog scans with the label, Def Jam has decided to package Jay's Blueprint and Blueprint 2 in one unit called The Blueprint Collection. Def Jam has plans to keep their hand in Jay-Z's Blueprint pocket by repackaging the first two albums in the series for release on the same day as his Blueprint 3. (Yo Raps!)
Artwork for The Blueprint 3 landed online in early August.
Jay-Z posted the above image -- a cornucopia of white-painted instruments -- on his official Website today, which implies he'll be using the graphic as the cover of his eagerly anticipated The Blueprint 3. The cover echoes BP3's aesthetic, Jay's reliance on live instruments -- he brought a 10-piece band with him for his All Points West performance -- as opposed to studio trickery, which Jigga officially declared 'D.O.A' with his first BP3 single. (Rolling Stone)
Jay later confirmed the album's cover art and described its significance.
"These things are like the forgotten pieces in hip-hop," Hov said in an interview. "It's still about music. It's not about radio, making gimmicks -- it's still about making music. Those things are piled in the corner. These are the forgotten things about music...The three stripes that everybody is asking about is made from the original [number] three. The first three they made on the wall was someone carving. If you look at [the number] three, all they did was connect lines. The whole thing about this album, how I approached it, is that I wanted to make a new classic to start that all over again -- to go back to making classic albums like the ones we grew up listening to." (MTV)
Check out Jay-Z speaking on his new album below: