News: Chris Brown's Bubble Pops, Wrigley Terminates Relationship After Guilty Plea

Friday, Aug 7, 2009 10:30AM

Written by Cyrus Langhorne

Wrigley's chewing gum has terminated its relationship with Chris Brown after the singer's recent guilty plea to assault charges against Rihanna.

The decision was reportedly made Thursday (August 6) afternoon.

Chewing gum maker Wrigley said it had ended a commercial deal with R&B star Chris Brown, following his guilty plea on charges of assaulting former girlfriend and pop star Rihanna. Brown had been a spokesman for Doublemint gum and his hit song "Forever" was part of Wrigley's advertising campaign. (Reuters)

Prior to yesterday's decision, Brown's Wrigley advertisements were suspended in February.

"Wrigley is concerned by the serious allegations made against Chris Brown. We believe Mr. Brown should be afforded the same due process as any citizen," the company said in a statement. "However, we have made the decision to suspend the current advertising featuring Brown and any related marketing communications until the matter is resolved." (MTV)

His assault sentencing this week was moved to late August after a judge decided to review what his punishment should include.

Brown was due to be sentenced on Wednesday for assaulting the singer Rihanna, his onetime girlfriend, in February; Mr. Brown, 20, pleaded guilty to felony assault in June, and was expected to receive a sentence of five years probation and six months of community labor. But Los Angeles Superior Court Judge Patricia Schnegg said on Wednesday (August 5) that she was delaying the sentencing to Aug. 27, to determine whether Mr. Brown could serve the community labor -- along the lines of removing graffiti or cleaning roads -- in his home state of Virginia. (New York Times)

Brown originally landed his spot as a Wrigley rep last summer.

R&B superstars Chris Brown and Ne-Yo have been tagged by Wrigley?s Gum to create modern versions of their renowned products? theme songs. the two singers will be remixing jingles for different Wrigley?s products as Brown has been chosen to create a catchy hook for Doublemint while Ne-Yo is presenting an updated tune for Big Red. (Billboard)

Check out footage of Chris Brown appearing in court earlier this year:

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