News: Cassidy Unmasks Sony's Rap Problems, "They Specialized More In Pop Music"

Saturday, Aug 8, 2009 8:00AM

Written by Cyrus Langhorne

Philadelphia rapper Cassidy recently spoke on the reasons behind his departure from Sony Music and why his relationship with Swizz Beatz is still active.

Confirming he recently parted ways with Sony and is now working with basketball star Carmelo Anthony's Crossover Entertainment, Cass said his former label could not effectively promote him.

"I [had been] signed to them for my whole career, ever since I dropped my first album," he said in an interview. "They were always good to me and showed me a lot of love, but I don't think their specialty was hip-hop, especially hard hip-hop, lyrical hip-hop like I brought to the table. I think they specialized more in pop music, R&B music, and things like that, so it was hard for them to figure out a way to get me off the ground the right type of way. And, once I got out of that paperwork, I'd been comin' up with a plan to become an independent artist, to get my own production company and then man up a little bit -- be my own executive producer, my own A&R...After I got out of my situation with J Records, I was still on [Swizz Beatz'] Full Surface. We started Full Surface together, so I still have people with Full Surface, but he allowed me to have my own production company, and to go free. I had a lot of conversations with him, explaining to him why I wanted to go in this direction. He's been helping me out since day one." (DJ Booth)

Bow Wow recently aired out his issues with Columbia for not managing rappers' careers correctly.

"Number one, Columbia has been messin' up since 2004-2005," he explained. "I think Columbia's problem is that they don't know how to work with rappers...I'm really the only rapper on that label...My labelmates consist of John Legend who they work extremely well with, Beyonce who they work extremely well with, but when it comes to rappers they're not really a rap label, they don't get it...They're not young, and I'm a young guy but they're not young, so they don't really understand what the young people want. They got Three 6 Mafia, but when is the last time that Three 6 Mafia have put out a successful album? You can't really blame the artists because the label is the energy." (Ace Showbiz)

Cassidy previously spoke on the advantages of not being signed to a major label.

"I love hip-hop," the rapper explained. "I just always wanted to prove that I was better than another rapper. I remember I got on this radio competition in Philly called The Cipher hosted by this DJ named Zulu. I [won] for months at a time. I became a personality, but nobody knew what I looked like. So I started battling dudes face-to-face...The focus and direction of artists [has changed.] It's bigger than it's ever been...People [are] making business music as opposed to making good music...Yeah, I don't want a deal right now. I'd rather have my freedom without people over me telling me what to do. If you was ever in the industry, you'd know what I mean." (Rolling Out)

His upcoming album, C.A.S.H., will be the follow-up to 2007's B.A.R.S.

Cassidy returned with the harder I'm a Hustla, which was released roughly two weeks after he was charged with a murder that took place in his Philadelphia neighborhood. The extra attention had no negative effect on his career, with 2007's B.A.R.S.: The Barry Adrian Reese Story bowing in the Top Ten of the Billboard album chart; its lead single, "My Drink 'N My Two Step" (also produced by Swizz Beatz), peaked at number 11 on the Hot R&B/Hip Hop chart. (Billboard)

Check out Cassidy's "Go Harder" song below:

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