News: 50 Cent Recruits Kim Kardashian For New Fragrance Line

Sunday, Aug 30, 2009 1:00PM

Written by Cyrus Langhorne

50 Cent has reportedly linked with reality star Kim Kardashian, who is known for her publicized relationships with Ray J and NFL player Reggie Bush, to introduce a new fragrance under his Lighthouse Beauty company.

While details are still landing online, Kim will reportedly launch her own line of perfumes.

The 28 year-old reality star is developing her first fragrance in a joint venture with Lighthouse Beauty, which is also behind 50 Cent's soon-to-launch men's scent. According to Women's Wear Daily, Kardashian's new fragrance is expected to launch in spring 2010. Kardashian first disclosed her plans for a fragrance on her official Web site in July. (American Superstar Magazine)

50's manager and Lighthouse Beauty partner, Chris Lighty, has also confirmed the partnership.

"Having worked with some of the top talent in the entertainment industry, I have a unique perspective on capturing the essence of a celebrity in a product," said Chris Lighty, chief executive officer of Brand Asset Group, founder of Violator Management and a partner in Lighthouse Beauty. "We worked closely with top perfumers to infuse Kim's larger-than-life personality into a fragrance that will really speak to her fans." (Women's Wear Daily)

Fif previously spoke on his upcoming Power By 50 fragrance line earlier this summer.

"When a woman smells a fragrance from me, I want it to be a sensual toxicant, ultra sexy and that's why I created Power," Fif said in a video. "I decided to create a fragrance to be able to offer some of the same energy and ideas that I actually have into a fragrance that embodies everything I actually have in my experience. The actual cap has a lot of details in it. It's actually inspired by some of my favorite watch companies' bezels. Few other companies use these [strategies] on the top of the actual bottles. It was a process, of course I had great help designing it and it was totally me. It was my choices, the things that you see in the actual packaging so I'm excited to have the opportunity to present it to the public. It allows people to come closer to me...It's really about confidence. I don't think you have the ability to show people who you are without having the actual confidence to be yourself in front of them." (Forbez DVD)

In addition to competing with Diddy's I Am King cologne, the rapper will now face competition by Jay-Z and Kanye West who recently inked fragrance deals.

Jay-Z, Rihanna and Kanye West all got fragrance deals when Iconic Fragrances, LLC (where Jay-Z is a principal) signed an agreement with Parlux. Also part of the contract is the announcement of an upcoming scent with a "well-established female artist." Considering it's Jay-Z's deal and he's married to Beyonce, let's read between the lines on that one. (New York Magazine)

Check out 50 Cent speaking on Power By 50 below:

For the latest gadgets, gear and giveaways, check out