News: Twista Talks Secrets To Rap Longevity, "10 to 15 Years Later I'm Dropping An Album" [Video]
Tuesday, Jul 14, 2009 4:20PM
Rap veteran Twista recently shared the strategies he has used to stay relevant within the ever-changing rap game and why he considers himself the "Black Jason" of hip-hop.
In addition to sticking around past his next album, Twista also promised to remain relevant in rap for at least another decade.
"I'm Twista, the one that's got that longevity in the game," he said in an interview. "The one that comes with that fast flow, the one that light it up for you on those features, the one you can expect to come with a jam consistently over and over. Been in the game since '91 and I'm here to stay. The black 'Jason' of rap. The rap 'Norman Bates,' ya dig...You gotta feel like you're only as big as your last hit and if you feel like you're only as big as your last hit then you'll always go hard and try to stay consistent and do your thing to stay in the game. 'Cause some people start to think that they're the man and then when the hits start falling off the charts, you start seeing everybody turn their backs to you, you be like 'D*mn.' So that's the one thing I learned, you're only as big as your last hit and that mentality will keep you going hard in the game...2009 and beyond, Twista is gonna keep being the black 'Jason' of rap, I'ma be sitting right here on ThisIs50.com telling you 10, 15 years later that I'm dropping an album 'cause this ain't sh*t. We in the studio and we have fun, I love it. The black 'Jason' of rap 'cause no matter how many times you throw me in that water, shake me up and kill me, I'ma jump up out that motherf*cker." (ThisIs50)
The rapper previously spoke on his ability to stay in rap despite low record sales.
"I'm not really with continuing the trend of rating myself with numbers and first weeks and stuff like everybody else does," Twista said in an interview. "I survive no matter what my first week is. I'm still here eating off rap. I don't be focusing on that. I focus on it on the business end; but, on the artistic end I don't focus on it...A 360 deal really didn't fit an artist who already had a fanbase or whose been grinding and has released records. A artist like me or Fat Joe, or somebody like that, it would be more easier for us to make money and to benefit [with] us doing our thing on the independent level." (All Hip Hop)
Twista previously spoke with SOHH about his upcoming album Category F5.
"I didn't mean to go that hard," he explained. "It just started happening once I started doing tracks with some of my favorite artists. We got Akon on the album for sure. We got Static Major on the album. We got Kanye West. I got R. Kelly on the album, that's the hometown homie. There's a few more, Lil Boosie, Gucci Mane." (SOHH)
The new project represents Twista's EMI/Capitol debut.
After spending over a decade with Atlantic Records, Twista has found a new home at EMI/Capitol. Category F5 marks the Chicago rapper's first solo release under his new Get Money Gang Entertainment imprint as well. The first single, "Wetter (Get It Wet Pt. 2)," is a sequel to one of his earlier hits, "Get It Wet," and shares that song's same sensual laid back qualities. (Prefix Mag)
Check out Twista's interview below: