News: Twista Refuses To Play Numbers Game, "I Survive No Matter What My First Week Is"
Wednesday, Jul 1, 2009 4:00PM
Twista recently outlined his career plan and why first-week sales and 360 artist deals are irrelevant to an artist with his level of experience.
In addition to stepping away from basing success on record sales, Twista also talked about why a 360 deal, in which artists and labels share in all aspects of artist earnings, are not appropriate for all emcees.
"I'm not really with continuing the trend of rating myself with numbers and first weeks and stuff like everybody else does," Twista said in an interview. "I survive no matter what my first week is. I'm still here eating off rap. I don't be focusing on that. I focus on it on the business end; but, on the artistic end I don't focus on it...A 360 deal really didn't fit an artist who already had a fanbase or whose been grinding and has released records. A artist like me or Fat Joe, or somebody like that, it would be more easier for us to make money and to benefit [with] us doing our thing on the independent level." (All Hip Hop)
DJ Green Lantern also co-signed artists' movement to independent labels.
"With major labels shrinking down because the record sales are decreasing, they can't afford to pay this overhead," he said in an interview. "It's getting back to a more independent game...There's like five people who are strong names that are independent. Jim Jones to Fat Joe, there are a bunch of people who can do things on their own, with no label clearances...The point is we're moving towards the independent game and independence is always the best thing. Take your destiny into your own hands...Nine times out of 10, if you're dong what you do for the money...your art is wack and it is going to suffer. You're not going to move forward and it's not going to be anything that anybody is going to look at years later." (Hip Hop DX)
Prior to signing with Young Money, Drake pointed out the advantages of a new artist finding success independently.
"There's a lot of [labels] trying to put a bid in but I refuse to let this album be about politics," he said in an interview earlier this month. "A lot of people argue about my buzz, 'Oh it's just the Internet buzz' or 'Oh it's not real, it can't materialize,' so I think if I did put out an album with no label, I think I could really prove a point which is the changing of a generation because we don't have the same marketing tools Roc-A-Fella used years ago, that Master P used to sell albums. We don't have those tools, the game has changed. I feel like if I sign to a label and go platinum the first week, they'll be like 'Oh, it was the label push,' but if I did it without, people might say this is really changing, the Internet is a powerful tool. And when you use it the right way, you can make magic happen." (Semtex TV)
Twista previously spoke with SOHH about his upcoming album Category F5.
"I didn't mean to go that hard," he explained. "It just started happening once I started doing tracks with some of my favorite artists. We got Akon on the album for sure. We got Static Major on the album. We got Kanye West. I got R. Kelly on the album, that's the hometown homie. There's a few more, Lil Boosie, Gucci Mane." (SOHH)
Category F5 will reportedly hit stores Tuesday, July 14.