News: Eminem's "Beautiful" Music Video Debuts Online [Video]

Friday, Jul 3, 2009 8:00AM

Written by Cyrus Langhorne

Eminem's latest music video "Beautiful" debuted online this week and aimed to show Shady fans a more serious side of the comical emcee.

Directed by Anthony Mandler, who recently shot Jay-Z's "Death of Autotune" video, Em's new clip debuted a day earlier than expected.

The rapper's latest music video opens with the following: "In 1950, Michigan was 1 of 8 states in America that collectively produced 36% of the world's GNP. Detroit was the greatest manufacturing city in the world. While reflecting on his career's highs and lows via verses like "I took my bruises, took my lumps/Fell right down and got right back up," Em uses the visual shots courtesy of Mandler to show effects of the recession and how manufacturing companies, likely automobile-based, have gone out of business. The video opens with Slim entering an abandoned factory as an elderly African American woman walks out. Other screen shots include factory workers leaving their empty workplaces, Tigers Stadium being torn down, families sitting on their porches, kids playing and closed down homes. (SOHH)

A snippet originally leaked online Wednesday (July 1) afternoon.

Eminem's music video for his new single "Beautiful" has been partially unveiled through a more than one minute clip. In one of the scenes, the rapper is seen singing the song at Detroit's Tiger Stadium, which is then captured being destroyed. The full-length video will be premiered on Friday (July 3). (Ace Showbiz)

A full description of the video's meaning has since been released.

The video was filmed at noted Detroit landmarks, now past their prime though in many ways now more iconic than ever. Through locations such as the once-grand Beaux-Arts train station (Michigan Central Station, which was built in 1913), the original Tiger Stadium (built in 1912), and the old Packard Motor Car Company plant (established in 1903), the viewer sees both Detroit's grand past and very real present, and Eminem finds in Detroit a new metaphor for the lyrical content of the song. (Rap Radar)

Em also commented on why he decided to pay homage to his hometown.

"Tiger Stadium is being torn down, and the train station is supposed to be demolished too," he explained. "This video is one of the last times anybody outside of Detroit is going to see them. I wrote 'Beautiful' when I was really down, during a difficult time struggling with my addiction. It's a reminder to keep your head up, and to see who you really are despite what you may be going through. Now that I've gotten through the toughest part, I see how the song relates to Detroit, and it feels even more powerful to me." (The Detroit News)

Check out Eminem's "Beautiful" music video below:

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