News: Drake Tells Fans To Stay "Strapped," Joins Safe Sex Campaign [Video]
Tuesday, Jul 7, 2009 9:53AM
Rap newcomer Drake has joined forces with Stay Strapped Condoms and is featured in the company's latest public service announcement commercial.
With hip-hop music playing in the background, Drake is seen in the advertisement informing fans of the importance of using protection during sex.
"Yo what's going on man," he said in the advertisement. "This is your boy Drake and I'm out in the H-Town. You already know. Get informed, not infected. Use strapped condoms and save lives. I approve this message. Yeah." (YouTube)
Rappers have previously urged the importance of condom usage including 50 Cent who said he planned to launch his own line of protection.
"The kids become immune when you constantly beat them over the head -- read a book, read a book," he said in a 2007 interview. "We have to be a little more creative about it. It's the same with safe sex. As opposed to being part of a safe-sex campaign, I'm going to make condoms and donate a part of the proceeds to HIV awareness." (ABC News)
Artists like Alicia Keys and Nas have also participated in past BET Rap-It-Up campaigns to help spread awareness of HIV/AIDS.
Rap-It-Up is about taking a stand in your life and community to help stop the spread of HIV/AIDS. Rap-It-Up is about protecting yourself and those you care about, being informed, getting tested for HIV annually, talking openly with your partner, friends and family and taking action in your community. (Rap-It-Up)
The Stay Strapped nationwide campaign also focuses on HIV/AIDS awareness through various events.
Our mosaic concepts showcase dynamic special events (in Houston, Texas, and throughout the U.S.) that connect with high profile audiences, delivers powerful targeted HIV/AIDS prevention messages that heighten public awareness, and advocates practical behaviors that encourage consumers to live balanced and healthy lives. Our social marketing strategies will allow consumers to converse, build support, share information, showcase healthy lifestyles and expand corporate responsibility and conscious entertainment, in order to stimulate a "call-for-action" regarding HIV/AIDS/STDs prevention. (Stay Strapped Condoms)
Check out Drake's "Strapped" commercial below: