News: Def Jam To Re-Sell "Blueprint" & "Blueprint 2" On September 11th

Friday, Jul 31, 2009 12:15PM

Written by Cyrus Langhorne

Jay-Z's former record label, Def Jam, is reportedly preparing the release of the rapper's Blueprint and Blueprint 2 to coincide with Blueprint 3, which lands on store shelves this September.

The two albums will also be packaged together and labeled The Blueprint Collection.

After 12 years on the label, Jay bought out his contract and decided to distribute BP3 through Atlantic Records. In an apparent effort to capitalize on the rapper's buzz and push his overall catalog scans with the label, Def Jam has decided to package Jay's Blueprint and Blueprint 2 in one unit called The Blueprint Collection. According to reports, the collection will be offered for sale at a discounted price and will include a collector's item poster. Def Jam has plans to keep their hand in Jay-Z's Blueprint pocket by repackaging the first two albums in the series for release on the same day as his Blueprint 3. (Yo Raps!)

Jigga recently cleared up rumors revolving around his Blueprint 3 distribution deal.

Sony is Roc Nation," Jay said in an interview. "That's where Roc Nation's going through. [With Atlantic,] that's pretty much just for this specific album. Roc Nation -- we're experts in marketing and making records. But we do distribution deals. On this one, we're working directly with Atlantic staff, which is Julie [Greenwald], Lyor [Cohen], Kevin [Liles] and [Mike] Kyser. For the rest of the Roc Nation artists, we did a distribution deal with Sony...You have to figure, this is like four years ago [when I approached Def Jam with the same deal idea] and to them it was just like, 'Are you crazy? No! Make a song!' To me it was like, I've sold companies for huge amounts of money. I'm an entrepreneur -- that's what I've been all my life. I can't just sit here and make records and not do anything else. Why wouldn't you want to do this with me? I felt under-utilized." (Billboard)

He previously spoke with radio personalities Funkmaster Flex and Mister Cee about his departure from Def Jam.

"I'm ready, I got the foundation and I'm ready to blast off," he explained. "I'm pretty much at the launching pad right now. I bought my album back, I overpaid for it because I believe at this point in my career, you know, I wanted to be totally independent and free. Def Jam and Universal did a beautiful thing, they let me pay, they overcharged me a little bit, but I appreciate all the years they put into my career...I'm working with Atlantic, they gonna distribute the album. They're doing a fantastic job and by the way, I get a chance to connect with the people I started my career with." (Miss Info)

According to Hov, his album is ready to be released and will drop on September 11th.

"Yeah, pretty much [it's done]," Jay revealed in an interview with DJ Drama earlier this month. "You know I still tweak it. I made 'PSA' was the last record I made on The Black Album and 'Give It To Me' was the last record I made on Dynasty. So, I'm always open to recording new records. It's pretty much done, it could go out the door right now. September 11th, the first date, it's the anniversary of the original one, of course it's a tragedy as well so we're going to be doing a lot of great things with charities and everything." (Hot 107.9)

The Blueprint 3 lands on store shelves Friday, September 11th.

Check out Jay-Z's official "Run This Town" single from the album below:

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