News: Dr. Dre Plugs Into Jay-Z & Eminem's "DJ Hero"
Tuesday, Jun 23, 2009 4:30PM
Dr. Dre has reportedly endorsed Jay-Z and Eminem's upcoming DJ Hero video game by allowing his signature headphones to appear on the product's website.
While it is unclear if the Doc will become further involved with the project, his retail headset is displayed on the site's opening page.
Slowly ever so slowly we are seeing more and more of Dre coming out of the woodworks for product promotions. First his Dr. Pepper ad which is currently airing on national TV and now WoooHa has the exclusive drop that Dre is following in the footsteps of Jay-Z and Eminem and putting his full support behind the upcoming DJ Hero videogame. While there is no official word yet if Dre will let his licensed tracks be mixed on the video game, his support and presence is already felt with the DJ Hero marketing efforts as his signature Beats by Dre headphones are prominently featured on the official DJ Hero website. More details to come. (WoooHa)
Both Em and Jay recently teamed up for the release of DJ Hero later this year.
A limited edition comes with the rappers' exclusive new greatest-hits CDs, possibly including previously unreleased tracks, plus an advanced version of the controller, a DJ stand and metal traveling case. Jay-Z and Eminem will serve as consultants to Activision and the game's developer, FreeStyleGames. The complete list of tracks the rappers are providing is still being worked out. Jay-Z plans on including "Izzo (H.O.V.A.)" and "Dirt Off Your Shoulder" for sure. Also possible: tracks from his in-the-works Blueprint 3 album. (USA Today)
Speaking in an interview alongside Jigga, Slim Shady reminded fans of the "fun" aspect behind the forthcoming release.
"I think there's a lot of kids who listen to hip-hop [and] buy video games," Em said in an interview. "A lot of the same audience. It gives the kids a chance to, kinda, get their feet wet with the deejaying experience. Obviously it's a video game so it's not the actual thing, but, it can give you a feel for what it's kinda like for kids or whatever...If this game would have came out back when I was a kid, I would have went to Target and stole it along with my pink 'Alf' shirt...I think that this is kinda a way for kids, you know with Guitar Hero it's like challenging them to be able to play the songs and this is kinda challenging the kids to become a deejay." (YouTube)
The two rap "renegades" also performed together earlier this month to help promote the game.
The "Renegade" beat dropped, and as he began his verse, the room went crazy. Out sauntered Eminem to perform the song, which he produced for Jay's The Blueprint album, onstage with Jay for the first time in years. Then it was Slim Shady's turn to take over, as he rolled out his latest single, the gory "3 A.M.," which went into a trio of other new songs from his recently released #1 comeback album, Relapse: "Underground," "We Made You" and "Crack a Bottle." The set closed with Em's classic "Lose Yourself." (MTV)
No further information on Dr. Dre's involvement in the game has been released.
DJ Hero will reportedly hit retail stores next fall.