News: DJ Khaled Talks Digital Warfare, "You Got To Change W/ The Game"

Monday, Jun 1, 2009 3:05PM

Written by Cyrus Langhorne

Def Jam South President DJ Khaled recently spoke on the impact digital downloads have had on the music industry's sales slump and why he is a part of the number one "record company in the world."

Claiming he is not concerned about free downloads, Khaled said the power of a single sometimes outweighs an entire album.

"I ain't worried," Khaled stated in an interview. "I'm the type of person goes with it. You got to change with the game and you got to move with the times. Everybody knows that sales ain't what they used to be and the digital is takin' over and stuff like that. So you got to just conquer what's happening now. All that it's doing right now is that you gotta put out great singles. And sometimes singles will sell more than albums. And sometimes you have singles that sell just as well as well as albums. Either way you get an opportunity to sell the music...Even though the music biz is hurting sales wise, I just feel like it's gonna be a time where it's gonna get better because we're gonna get better and find out how to make it better...Def Jam and We the Best is the number one record company in the world. Def Jam is the number one record company in the world period. So we gonna do what we do." (All Hip Hop)

Despite poor sales for his sophomore album, Soulja Boy Tell Em previously said ringtone profits were an alternate route for lackluster LP sales.

"It really was [disappointing]," he said in an interview with Angela Yee last February. "My album is turning around now, like, usually, after you have an album that doesn't do so well, it usually just straight declines, you know what I'm saying? But not mine, my album sales are going up as my single 'Kiss Me Through The Phone' is risen up. But I got the number one ringtone in the country right now...I love those ringtones. If the album doesn't work out, the ringtones will. And that's the thing about the game that I got on lock..." (The Morning After Show)

Fat Joe recently spoke on the advantages Khaled brings to Def Jam.

"No one has ever seen an executive like DJ Khaled," Joe said in an interview. "Everybody in the music business who's an executive has been polished for the job. Khaled comes with the energy that hasn't been seen in this game, ever, from the day that f*cking Lyor Cohen and Russell Simmons opened Def Jam! He's going to put out nothing but hits. And I expect him to be one of the biggest executives in a couple of years, the hip-hop game has ever seen. I guarantee he's going to be an executive of a lifetime. Remember I told you." (Complex)

Despite his association with Joey Crack, Terror Squad associate Pistol Pete recently called out Khaled.

"Khaled was a regular deejay at Power 99," Pete said in an interview. "And what happened? Joe came and Khaled was sweating Joe like 'Please get me on, get me a deal, get me a record deal.' He took him to Koch and got him a record deal and look where he's at now. He's the president of Def Jam. He's another one I don't do sh*t for. Khaled's another one we supposed to put on blast. Khaled is another one, he don't do sh*t for us. He gotta give up that Terror Squad chain when I see him because he don't do a motherf*cking thing for the squad. He don't do nothin' for nobody, he's about himself. 'He's The Best.' He moved on, he don't even wear the TS chain no more. So he need to give that up, real talk. He don't represent the Terror Squad like I do. I don't give a f*ck where Joe got beef at, I'll go to the heart of the Bronx for my TS chain." (PSM Radio/AriZZmARadio)

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