News: 50 Cent Struggles W/ "Blood On The Sand" Sales, 56K Sold To Date [Video]

Monday, May 11, 2009 2:40PM

Written by Cyrus Langhorne

With estimated 56,000 copies sold since its February release, 50 Cent's latest video game Blood on the Sand has failed to live up to the sales numbers set by his former project.

The game's totals are significantly down from Fif's Bulletproof which hit store shelves in 2005.

Blood on the Sand has sold an estimated 56,000 copies in the United States between its February launch and early April. In its first two months of release in the fall of 2005, Bulletproof - Blood on the Sand's prequel, sold 681,000 copies, with life-to-date sales of 1,123,000 units. Kotaku takes a look at a few more reasons why the game sold so low, and even mentions that maybe Activision's decision to sell of the title might have been a pretty smart move after all. (Co-Optimus)

Various explanations for the game's retail struggles have emerged.

It was obvious that something was wrong with Blood on the Sand's sales when THQ failed to hype the game's performance in its earnings report earlier this week. 50 Cent may not be as popular as he was in the middle of the decade, but he's by no means faded to obscurity. A drop-off this steep outpaces even the decline in the rapper's recent album sales. His 2005 album The Massacre sold 1.14 million copies in its first week, according to SoundScan, the group that tracks music sales in the U.S. His 2007 follow-up, Curtis, sold 691,000 units in its first week, a big decline, but not a calamity. There were stark differences between the two games. Bulletproof came out in the fall season and put 50 in an urban setting that was supposed to be inspired by what he raps about. Blood on the Sand was out in the winter and was more exotic, transporting 50 to a pseudo-Iraq where he needed to reclaim a stolen jeweled skull. Both games were released against tough competition. (Kotaku)

On the other hand, Fif's recent rap battle has been credited with boosting music sales.

The real winner may be Universal Music Group, which owns Island Def Jam and Interscope, the labels the rappers are signed to. Since the dispute started in January, the sales of Ross' two previous albums have increased by 62%, while sales of 50 Cent's three catalog titles grew by 74%, according to Nielsen SoundScan. And the more that bloggers wrote about the battle, according to the online chatter tracker Nielsen BuzzMetrics, the more the two artists reaped the benefits. (Billboard)

50 was recently chosen to meet and greet fans in New York City to promote Blood on the Sand.

Video game retailer Play N Trade of Manhattan, located at 137 E. 13 Street, will be hosting the event which will feature Blood on the Sand playing on one of three demo station game consoles as well as customer meet and greet with 50 Cent. Taking place Thursday, April 30, fans will be able to meet 50 Cent from 3:30 p.m. to 5:00 p.m. (PR Newswire)

Check out a trailer of 50 Cent's Blood on the Sand video game:

[For more on your favorite rappers from the Big Apple peep SOHH NYC]

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