News: Slip-N-Slide CEO On Rick Ross, "Not Too Many People Can Out-Rap Him"
Thursday, Apr 30, 2009 10:40AM
Slip-N-Slide CEO Ted Lucas has shared his reaction to former artist Rick Ross' Deeper Than Rap first week sales and revealed his support for the rapper's Maybach Music movement.
Along with Ross' success, Lucas weighed in on the rapper's on-going beef with 50 Cent.
"When I heard about all that was going down, I knew that musically Ross would rebut by making great music and come out on top," Lucas explained. "If he wants to get caught up in personal issues, that's fine, but I never doubted him musically and lyrically. He's constantly in the booth making music. In fact, he's already working on album number four. Ross is an incredible rapper and not too many people can out-rap him. I want him to be successful. I want his label, Maybach Music, to blow up. I want to see people I help get started doing things. I'm always going to be supportive of him." (Billboard)
DJ Khaled recently congratulated Ross' album success and hinted at the Boss preparing his fourth solo project.
"I'd like to congratulate Rick Ross in advance for the number one album in the country," Khaled said in an interview. "I don't need to know what he sold, I don't need to look at the charts, I know. It's the number one album in the country and it's a classic before even released. You told me, not me. The streets did. A&R'ed by myself, co-executive produced by myself. Def Jam Records, Maybach Music. Rick Ross, congratulations, you did it. Your album is a classic and by the way, we're back in the studio already for his next album. Shhhhh. I shouldn't have told ya." (MTV)
Lucas helped Ross secure his first major record deal with Def Jam.
Lucas signed Trick Daddy and Trina to Atlantic, and helped give Miami hip-hop a cred it had never had. But he struggled for a few years to establish another act, until finally Def Jam signed Rick Ross and "Hustlin'" blew up. (Vibe)
The company recently celebrated its 15th anniversary late last year.
Slip-N-Slide's 15th Anniversary Party at Hotel Victor this December in Miami Beach was definitely the best party of 2008. Baby tigers, porn stars, open bars, and lots of millionaire thugs showing off their jewelry. Trina was posing for photos as Keith Sweat performed. Guests included Pitbull, Plies, Kevin Liles, E-Class and more. (Broward-Palm Beach New Times)
Ross' Deeper Than Rap debuted No. 1 with 158,000 scanned discs on Nielsen Soundscan's Top 200 this week.