News: Diddy Beats His Bad Boy Drum, "There Is No Roc-A-Fella, Ruff Ryders, No Death Row" [Video]
Tuesday, Apr 28, 2009 3:25PM
Hip-Hop mogul Sean "Diddy" Combs recently discussed the impact Bad Boy Entertainment has had on hip-hop culture claiming his brand has outlasted all competitors.
Speaking at the Core DJ's conference in Atlanta over the weekend, Diddy stressed Bad Boy's relevance.
"Bad Boy is important," he explained in a video. "We have not sold out and all this stuff, we trying to do these types of records over here and those, we make Bad Boy records. And that's preserving your brand, and the thing that's bigger than Bad Boy is we are the last label standing. No disrespect to the other labels, but there is no Roc-A-Fella. There is no Ruff Ryders, there is no Death Row. So if this label doesn't make it, this is the last of the labels and that means nobody else can come out with a label. Then it just turns into production deals." (YouTube)
Dipset's Juelz Santana recently discussed the past record label powerhouses revealing his desire to reach their levels of success with his Skull Gang crew.
"That was the whole plot," Santana said in an interview. "For everybody, for all of us to have, how can I put it? Roc-A-Fella, Bad Boy and Death Row, we all bosses in our own right. We got the swag, we got the energy. That's what I feel the whole idea of it is. To get us to the point where everybody's team is solidified and all the bosses are still comfortable with each other and we can all come to the table. Roc-A-Fella, Death Row and Bad Boy, imagine what the tour would have been like." (MTV News)
Reports have begun to circulate claiming Red Cafe has joined forces with Bad Boy.
According to a Bad Boy promo guy, Red Cafe is the newest member of the Bad Boy team. If you're still scoring at home, you'll recall Cafe is signed to Akon's Konvict label. But supposedly, this is gonna be some kind of big business co-venture. (Rap Radar)
Diddy's company has helped oversee the careers of many urban superstars.
The biggest hip-hop impresario of the mid-'90s, Sean Combs -- known as Puff Daddy both here and in the world of rap until his professional name change to P. Diddy, then just Diddy -- created a multi-million-dollar industry around Bad Boy Entertainment, with recordings by the Notorious B.I.G., Craig Mack, Faith Evans, 112 and Total all produced and masterminded by Combs himself. (All Music)
Check out Diddy's speech on Bad Boy below: