News: B.o.B. Unveils New Rap Alias, "Now I Go By The Name Of Bobby Ray" [Video]

Tuesday, Mar 17, 2009 1:35PM

Written by Cyrus Langhorne

While still awaiting the release of his debut album, B.o.B. has announced plans to unveil his new rap alias at this week's South by Southwest music festival in Texas.

The Atlanta rapper cites his growth in music as the inspiration behind his name change.

"Now I go by the name of Bobby Ray because I'm really going in a new direction musically more free," B.o.B. explained. "I feel like I was trying. Now I'm just doing it with the music I'm doing now...I don't feel like I've been doing that. I don't feel like I've been trying to fit in, but I feel even more free-spirited. I have more willingness musically. That's all I'm about. I'm about guitars, chords an keyboards." (MTV)

He will join numerous rap acts at this week's SXSW festival.

The 2009 line-up includes Doomtree, Common Market, Blu, Charles Hamilton, Brother Ali, Zion I, Blue Scholars, Fat Pimp, Gerald G., Money, Loudmouf and more. (SXSW)

The rapper previously spoke with SOHH about clarifying rumors of his parody-based "Autotune" song being a diss towards T-Pain and Lil Wayne.

"It's definitely not like no diss or nothin'. It's really what just came out, honestly," he added. "I was just freestyling and the lyrics were just funny to me. Really, I was just trying to be funny. I really wasn't trying to impersonate nobody specifically, but, it's just what came out." (SOHH)

The rapper has stressed the importance of music over the industry's focus on profits in various interviews.

"From here on out, I'm tryin' to make music," he previously said in an interview. "I'm not trying to make ring tones, I'm not tryin' to make club busters; I'm just trying to make music. You know what's crazy? Haterz didn't even start out as a single, which is so funny - I did it, just havin' fun, makin' music, and it ended up gettin' out there. And 'Haterz' was a song, like I said earlier, attackin' all the haters." (DJ Booth)

Check out Bobby Ray's new video below:

[For more on your favorite rappers from the 'A' peep SOHH Atlanta]

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