News: Update: Hell Rell's "Source" Payola Accusation Refuted, It Was "An Intern Selling An Ad"

Tuesday, Feb 3, 2009 3:15PM

Written by Cyrus Langhorne

Representatives from The Source magazine have released a statement to SOHH concerning Hell Rell's claims of payola, saying that Rell was being sold an advertisement not editorial coverage and that he is scheduled to record a video recanting his accusation.

In the statement, The Source rep explains Hell Rell's claims as a misunderstanding that Rell has already agreed to clarify.

Representatives from The Source spoke with Hell Rell yesterday, and he will be coming up to The Source's office Friday to film a response verifying this fact and recanting his former statement, which will be released this Friday. It turns out he was propositioned by an intern who was selling an ad for the magazine called The Source Independent Hip-Hop Network. In this ad the artist is free to advertise anything he/she chooses to (including albums, mixtapes and t-shirts.) In no way shape or form is it possible to buy a review, editorial piece or any creative content in any section of the magazine or website.(Statement)

This response was to a claim from the popular mixtape circuit emcee who said a Source writer attempted to offer him coverage for money.

"I gotta text from a prestigious magazine...The Source...a n*gga text me that if I pay him a thousand dollars, right, listen to this," Rell said in an interview. "If I pay him a thousand dollars, he's going to give me a mixtape review. A writer at a magazine...he's like, if you pay a stack, I'll get you a write-up and I'll get you on the online Source. I'm like, you should be ashamed of yourself...so if you a regular hustlin' n*gga who got a thousand dollars, you can get a review." (Next Up Radio)

Rell's allegations come less than a month since Source announced the withdrawal of pornography-based advertising from their monthly publication.

Source has stopped accepting so-called booty ads for adult films and Web sites, as well as escort services. Although such ads at times represented more than half of The Source's ad base, the magazine hopes to attract more mainstream marketers by jettisoning the adults-only messages. (SmartBrief)

The decision was a result of an effort by The Source to clean up the publication's image.

"I realize the risk that we're taking," said Mr. McMillan, 42, a partner at a major law firm, Dewey & LeBouef. "But I think when you have the more raunchy, seedy ads, you lose ads like financial services ads, some of the travel ads, the bigger corporate consumer ads like McDonald's, Coca-Cola, Pepsi-Cola, technology, high fashion. We don't want to just glorify the lowest-hanging fruit," he said. "There's a lot of people that want hip-hop but don't want some of the filth that some of the business carries with it." (New York Times)

A Source rep was unavailable for comment at press time.

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