News: Will.i.am & Lil' Wayne Ads On Deck For Super Bowl

Friday, Jan 30, 2009 6:45AM

Written by Cyrus Langhorne

Advertisements by Black Eyed Peas' will.i.am and Lil' Wayne are being considered for televised scheduling during this weekend's Super Bowl.

Pepsi is expected to green light a will.i.am and Bob Dylan collaboration commercial.

The musicians both appear in a Pepsi commercial that is being considered for placement during Sunday's Super Bowl broadcast, singing a song written specifically for the ad. Further details on the ad were unavailable, but Pepsi Co. North America executives said they also are considering selling the song on iTunes. The company has two or three minutes of total advertising time during the February 1 game. (Reuters)

Weezy is also likely to share Super Bowl ad time.

Gatorade, which was recently re-branded as G, is likely to use a spot that incorporates rapper Lil' Wayne. Wayne has been heard in teaser spots for the campaign that have been airing for the past month. In the teaser spots, Wayne talks about all the things that the letter G stand for while icons and artists are seen. These range from Muhammad Ali to the Jabberwocky dance crew. Pepsi has 2-3 minutes of time in the game, with 30-second spots averaging $2.6 million. (Billboard)

The self-proclaimed "Greatest Rapper Alive" is featured in the commercial as a voice-over.

"[G's] the emblem of a warrior, it's the swagger of an athlete, a champion and dynasty," Weezy says in the commercial. "It's gifted, golden, genuine and glorious. It is a lower-case god. It's the goat. Ha-ha. The greatest of all time." (SOHH)

No official word on whether either ad will be aired on Sunday, February 1.

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