News: The Source Magazine Drops "Booty" Ads, Looks To Clean Up Publication
Tuesday, Jan 20, 2009 11:00AM
Hip-hop publication The Source recently announced the withdrawal of pornography-based advertising from their montly magazine.
The decision will effect a significant amount of adult-oriented ads.
Source has stopped accepting so-called booty ads for adult films and Web sites, as well as escort services. Although such ads at times represented more than half of The Source's ad base, the magazine hopes to attract more mainstream marketers by jettisoning the adults-only messages. (SmartBrief)
Londell McMillan, a music lawyer who also has a stake in The Source, explained the reasoning.
"I realize the risk that we're taking," said Mr. McMillan, 42, a partner at a major law firm, Dewey & LeBouef. "But I think when you have the more raunchy, seedy ads, you lose ads like financial services ads, some of the travel ads, the bigger corporate consumer ads like McDonald's, Coca-Cola, Pepsi-Cola, technology, high fashion. We don't want to just glorify the lowest-hanging fruit," he said. "There's a lot of people that want hip-hop but don't want some of the filth that some of the business carries with it." (New York Times)
The Source is one of hip-hop's longest running print publications.
For 20 years, The Source has been the leading international voice for the ever-evolving world of Hip-Hop music, culture and politics. It is our goal to cover every aspect of this unique and vibrant culture-from the streets that spawn our increasingly creative music and fashion to the power players that direct the boardrooms and make our products into viable commodities and profitable investments. (The Source)
No information on when the new policy will take place has been announced as of today (January 19).
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