News: Wu-Tang Steps Into New Deal W/ Fila
Tuesday, Nov 18, 2008 9:14AM
Wu-Tang Clan have re-linked with mega sportswear company Fila to offer fans the "Wu-Tang Weathertech" boot for the winter.
The new kicks will feature an oiled suede upper section, molded rubberized vamp along with a unique d-ring lacing style and padded ankle collars. To give the boot a more "Wu" feel and presentation, there will be signature Wu-Tang yellow highlights throughout and it will be emblazoned with the group's insignia on the side and heel tabs.
Marking the Clan's second project with Fila since their 2007 special edition "C.R.E.A.M." shoe which was a revamped version of the classic original tennis shoe, Wu's business partner and executive producer Oliver "Power" Grant spoke on the group's relationship.
"The partnership with Fila began during our early days," Power said in a statement. "And our latest product represents the ongoing mutual respect we have for the brand today."
Wu-Tang's new boot will be released this winter for $100 at select retailers. Check www.fila.com/wutang for a list of stores.
As previously reported by SOHH, Fila has continued its stride and partnerships with hip-hop superstars including New York rapper Nas.
The hip-hop mogul signed a one-year deal with the sportswear company showcasing him in their products and co-creating a clothing line resembling the late 80's fashions. Despite his previous refusal to do commercial deals, Nas accepted this one due to his admiration he has had for the company since his days with slain friend Ill Will.
"My best friend Will and I loved Fila," Nas told Billboard. "It represented prestige and everything that was cool to us. When Will passed, we buriend him in a black Fila sweat suit, so doing a deal with them has a lot of significance for me."
The company is also known for working with other hip-hop artists including Southern rapper Hurricane Chris.
In related news, the Shaolin collective's DVD, Wu: The Story of the Wu-Tang Clan hit stores today. Offering fans archival footage, behind-the-scenes material and in-depth interviews, the film highlights the journey of each member's rise to success.
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