News: YouTube Partners W/ iTunes & Amazon
Wednesday, Oct 8, 2008 1:03PM
YouTube has agreed to form a business relationship with mega-retailers iTunes and Amazon, turning the video sharing site into an e-commerce company.
According to PC Magazine, the partnership will mean users will now have the ability to make a variety of electronic purchases with the addition of links throughout various YouTube videos. When prompted, interested buyers will be directly taken to Amazon's MP3 store or iTunes with the opportunity to buy video games and music.
Google, who own of YouTube - is now expected to begin the new revenue generating strategy in the United States and, based on its success, will expand the format internationally in the upcoming months.
"Our goal is to improve the overall YouTube experience by connecting consumers with relevant information and entertainment content," YouTube co-founder Chad Hurley said in a statement. "The addition of retail links will enhance the viewing experience and allow people to engage more deeply with the content they want to consume."
Appearing as the latest version of product placement, Amazon's senior manager of the company's associates program, Scott Merlino, suggests the partnership is aimed directly at interested buyers who happen to view a video and would consider purchasing the content found in it.
"Amazon.com is always looking for new ways to make discovering and buying products as convenient as possible for customers," he said in a statement. "Which is why we're excited to collaborate with YouTube."
Launching today, YouTube will now place embedded download links to Amazon and iTunes via content videos specifically provided by each company.