News: YouTube Partners W/ iTunes & Amazon
Wednesday, Oct 8, 2008 1:03PM
YouTube has agreed to form a business relationship with mega-retailers iTunes and Amazon, turning the video sharing site into an e-commerce company.
According to PC Magazine,
the partnership will mean users will now have the ability to make a
variety of electronic purchases with the addition of links throughout
various YouTube videos. When prompted, interested buyers will be
directly taken to Amazon's MP3 store or iTunes with the opportunity to
buy video games and music.
who own of YouTube - is now expected to begin the new revenue
generating strategy in the United States and, based on its success,
will expand the format internationally in the upcoming months.
goal is to improve the overall YouTube experience by connecting
consumers with relevant information and entertainment content," YouTube
co-founder Chad Hurley said in a statement. "The addition of
retail links will enhance the viewing experience and allow people to
engage more deeply with the content they want to consume."
Appearing as the latest version of product placement, Amazon's senior manager of the company's associates program, Scott Merlino,
suggests the partnership is aimed directly at interested buyers who
happen to view a video and would consider purchasing the content found
is always looking for new ways to make discovering and buying products
as convenient as possible for customers," he said in a statement.
"Which is why we're excited to collaborate with YouTube."
today, YouTube will now place embedded download links to Amazon and
iTunes via content videos specifically provided by each company.
It's not too
late to nominate your favorite artists, bloggers or even yourself for an Online
Hip-Hop Award. State your bid here.