News: Ludacris Censors Himself During Concert For Best Buy Employees
Wednesday, Oct 22, 2008 10:03AM
Hip-Hop superstar Ludacris recently teamed up with major retailer Best Buy to honor a select group of employees by throwing a private, profanity-free, show in Miami, Florida.
According to the Miami Herald,
the ATLien rapper gave the company's outstanding workers from across
the country a special 45-minute performance at the Fillmore Miami Beach
last Friday (October 17). Admitting that the event was also to promote
his upcoming album Theater of the Mind, Luda justified his intention of targeting retail workers rather than consumers.
"We do shows for a lot of companies sometimes," he told Herald.
"We want to make sure we show appreciation to the people that work
inside the stores and get people excited about the album. So this is
not only for the fans, but for those who support the whole movement of
getting records out. Best Buy is the number one retailer as far as
people buying actual compact discs instead of online."
Applying
self-censorship while rhyming at the private event, the
platinum-selling rapper also described his ability to appeal to the
wide variety of workers coming from across the nation.
"We
have a very, very vast, wide audience," Luda added. "The good thing
about my catalog of music is I can change the show up, because I have
songs that cater to a lot of different people. It's definitely cool."
Joined on stage by fellow rhyme slinger Lil' Fate and DJ JC, Luda also reminded fans to go see his new film Max Payne with Mark Wahlberg, which debuted at No. 1 over the weekend.
"I'm a black man in a movie, and I don't die," he said.
Theater of the Mind is currently scheduled to hit retail stores Tuesday, November 25 on Def Jam.
