Def Jam’s 2 Chainz recently offered his take on the buzz behind artists like Kanye West and Drake landing big sneaker deals and if professional athletes’ own lines can keep up with the stiff competition.
In Chainz’s perspective, hip-hop artists can promote their signature kicks on a yearly basis while athletes have to worry about seasonal attention.
“Yeah, yeah, let me tell you something. Rap is all year round, we’re not seasonal,” Chainz said when asked if hip-hop artists could sell more sneakers than professional athletes. “See, what’s going on is you got football season. And you got basketball season. And you got baseball season. There ain’t no hip-hop season. So we’re able to wear these shoes all year round. We are the rock stars. I do have an effect on pop culture, so at the end of the day, I think we can sell as many shoes as the next man can.” (Sports Nation)
Young Money’s Drake broke the news of joining Jordan Brand during a performance near Nike’s Portland headquarters last Tuesday (December 3).
“Growing up, I’m sure we idolized this guy. He goes by the name of Michael Jordan, you understand what I’m saying?” Drake said to the crowd at the Rose Garden Arena during his tour stop in Portland, Oregon, on Tuesday night. Known for its microbreweries, chainsaw wielding and local hero Timber Joey, Portland is also home to Nike and Jordan Brand’s corporate offices. “So today, I came to Portland and I officially became inducted into the Team Jordan family so I feel like I’m at home right now, if you understand what I’m talking about,” Drake said without getting into specifics. “And it is a family and I don’t take that word lightly.” (MTV)
A few days ago, ADIDAS formally welcomed Kanye West to their team.
“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.” (Statement)
Rap veteran Nas is setting up his very own sneaker outlet in Nevada.
Nas continues to quietly expand his business empire with a new sneaker store opening in Las Vegas. The retail spot called the 12A.M. Run will be located at The Caesars Casino Linq district. The open-air space is already home to a huge observation wheel, restaurants and other retail places. “My shoe store at The Linq in Vegas is coming soon!! Follow @12amrun! #12amrun Nas tweeted earlier this week, along with a video set to his “Made You Look” beat. Earlier this year on the business front, Nas invested some reported six figures in hip-hop magazine Mass Appeal as well as partnered with liquor company Hennessy and launched a clothing line called HSTRY. (RapFix)
Check out 2 Chainz’s interview: